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ERP CRM INTEGRATION BENEFITS | ERP SOFTWARE | KAPTURE CRM

Companies have purchased and deployed ERP and CRM systems separately from each other, but integrating the two systems can reap considerable benefits around time to market, improved cash flow and agility. Optimizing the business process as a whole, rather than individual parts, is the surest path to a successful incorporation project, experts say. The benefits of ERP-CRM integration are huge. ERP systems provide much-needed internal information that can be shared with new stakeholders. CRM systems provide the entry point for stakeholders to involve with an organization. You can’t really have one without the other and be successful in the marketplace.

Traditional ERP and CRM have been installed as a patchwork of different applications. The CRM space is focused on the contact center, campaign management, help desk, and self-service. But it is not in itself supporting one end-to-end business process. One of the big shifts we are seeing is to make the end-to-end orientation front and center and then integrate from that perspective.

Here are some tips from experts to help ensure a successful ERP-CRM integration benefits project:

Take a business procedure view of ERP-CRM integration

One of the first steps in ERP-CRM integration is to begin with an enterprise process view. Organizations need to think about how integration will improve the business as a whole rather than just a particular business process. While this might sound instinctive, organizations normally start looking at this from an IT-centric perspective or from a departmental perspective.