All marketing activities are not created or spend equally; they are also not equally effective. As your marketing budget could be swayed to market fluctuations, you need to make precise and on-time decisions.
While deciding on your marketing expenditure, these are two immediate questions that you need to address.
1. When to make the investment?
2. Where to make the investment?
3. How much to spend on your budget?
2. Where to make the investment?
3. How much to spend on your budget?
For example, for a cab service provider morning newspaper ad should have a higher impact than an ad on a recreational magazine, which may not carry an appeal with business travelers.
For serving ad’s that meets these characteristic, understanding your audience characteristics is a key requirement. A CRM solution receives and stores all your audience or lead characteristics, allowing you to tap into the essential client information at your ease and requirement. This information could be later used to make smart investment decisions on the future course. All that you need to do is to maintain an accurate client account system.
In the above image, I recognize ‘location’ as the important characteristic and I’m filtering client list by location. Similarly you can create a field for age, group, sex or any other characteristic to play a similar role.
2. Choosing and Crafting an Advertising Pitch
If you are not delivering the right message, even best advertising strategy could fail flat on stomach. A good advertising pitch looks to resolve specific client issues, rather than simply claim that we resolve your problem.
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