KaptureCRM Archives - kaptur CRM INDIA

ERP CRM INTEGRATION BENEFITS | ERP SOFTWARE | KAPTURE CRM

Companies have purchased and deployed ERP and CRM systems separately from each other, but integrating the two systems can reap considerable benefits around time to market, improved cash flow and agility. Optimizing the business process as a whole, rather than individual parts, is the surest path to a successful incorporation project, experts say. The benefits of ERP-CRM integration are huge. ERP systems provide much-needed internal information that can be shared with new stakeholders. CRM systems provide the entry point for stakeholders to involve with an organization. You can’t really have one without the other and be successful in the marketplace.

Traditional ERP and CRM have been installed as a patchwork of different applications. The CRM space is focused on the contact center, campaign management, help desk, and self-service. But it is not in itself supporting one end-to-end business process. One of the big shifts we are seeing is to make the end-to-end orientation front and center and then integrate from that perspective.

Here are some tips from experts to help ensure a successful ERP-CRM integration benefits project:

Take a business procedure view of ERP-CRM integration

One of the first steps in ERP-CRM integration is to begin with an enterprise process view. Organizations need to think about how integration will improve the business as a whole rather than just a particular business process. While this might sound instinctive, organizations normally start looking at this from an IT-centric perspective or from a departmental perspective.

India Archives - kapture CRM - INDIA

START TARGETED SPENDING THROUGH A STEP-BY-STEP CAMPAIGN ASSESSMENT: CRM LESSONS

An expanding and disconnected market requires targeted marketing.

Every marketer wants to run that perfectly targeted campaign that gets maximum conversion within a given budget. But the truth differs significantly.

A business should ideally start by focusing on a certain audience characteristic. This could be an audience group, age range, specific taste, belief etc.

A business shouldn’t be generally focusing on a single audience characteristic. An ideal audience group may require a single or a combination of these features, where identifying that certain combination is a challenge for marketers.

Aligning Spends with Market Reality

As there are umpteen ways of spending a limited budget, a business owner needs to align the spending with his actual needs. These are the main diverse questions a marketer faces while segmenting his campaign expenditure.

1. New market opportunities – Seasonal requirements or New trends
2. Closing market opportunities – Passing seasonal requirements or Old trends
3. Spending on Different Market Channels – Balancing between search and social terms
4. Spending on Local or National market – To spend on National or Local Market
5. Decide on Brand Equity – Give a brand equity on a given spending

A successful business needs balanced spending for each of these aspects. This lays ground for maximum conversions while not overspending on a limited set of factors.

Though it is not universal, the below pie chart gives an average segmentation for a proposed local spending. The spending of any organization could vary according to the goals and customer requirements for an intended audience base.

many ways of spending your ad budget

Collect and Prioritize Business Keywords

All your Keywords are not made Equal; and finding the better ones is the key to your business.

If you’re unfamiliar with keywords, they are the definite search terms that users enter into a search engine for accessing a particular product or service.

How CRM gives direction for business Archives - kapture CRM INDIA

5 WAYS A CRM SOFTWARE CAN IMPROVE YOUR CUSTOMER RELATIONS

With an ever-decreasing loyalty and ever-increasing competition, businesses need to constantly find their best moves while interacting with their prized possession – customers. When strong customer relations could turn a new leaf for you, a weak customer portfolio could create havoc in social media circles.

As a counter move, if a business decides to boost customer-satisfaction with micro-management, it leads to a low client-turnover and higher wait time. On the other hand, lack of enough attention could be potentially recognized as business irresponsibility. Then an enterprise needs to constantly find a middle-ground, where clients are attended to but not pampered with.

A CRM solution can drive organizations towards a system by improving customer relations consistently. Here are the five ways through which a CRM could be a perfect customer relations software.

Completing the Feedback Loop

A business frolicking to improve its service should first create a customer feedback loop. A Feedback loop uses the frequent customer inputs to make changes to a present service, then making a performance re-evaluation using the latest customer feedbacks. If the client feedback deems a recent service update as unwelcome, you can roll back to a previous stage or find a middle ground. This ensures that your business is constantly moving towards the direction of satisfying your client-base.

A CRM system helps you organize and collect client feedbacks, establishing a clear process that improves customer satisfaction for improving services. It also helps you pick out the most immediate issue and work in a prioritized order.

Data Software for Businesses Archives - kapture CRM INDIA

UTILIZE CRM INTELLIGENCE FOR SHARPER MARKET PERFORMANCE: CRM LESSONS

A competitive marketplace needs a continuous investment in marketing and other related activities. When there are umpteen ways to spend your money, making the right intelligent choices can go a long way of deciding your business proceedings.

At situation, you can easily set-forth your spending decisions based on primary impulses, which could be more often wrong than right. A CRM Solution gives you an effective way of spending your money rather than being dependent on blind intuition.

Create Long Term Marketing Strategies

Like any other activity, marketing is most effective when it’s done with a long-term perspective. If you are used to setting only immediate lead goals and invest at achieving them, long-term goals such as brand recognition and product loyalty may not be recognized.

An advertising message is best developed by thoroughly understanding and appealing to your audience. Understanding your actual requirements could actually improve your product. Meanwhile, having access audience group or age allows you to appeal to specific taste and appetite.

While you can do market research to come-up with marketing ideas, a CRM Profiling is a much more reliable and affordable way for creating your advertising pitch.

CRM Solution Archives - kapture CRM INDIA

Create Long Term Marketing Strategies

Like any other activity, marketing is most effective when it’s done with a long-term perspective. If you are used to setting only immediate lead goals and invest at achieving them, long-term goals such as brand recognition and product loyalty may not be recognized.

Ideally, your growth graph should be looking like the one above. As you cannot expect constant market growth, your will be subjected to constant fluctuation in your performance.

A CRM gives you a direct understanding of your client base, allowing you create a strategy that could appeal to similar prospective clients. This data also helps you make better decisions at points of introspection, with better chances of successes.

The CRM also gives you the confidence to commit to long-term strategies, such as Search Engine Optimization and Brand Building.

The CRM Integration allows you to make intelligent marketing decisions in a confusing marketplace. At KaptureCRM

http://www.kapturecrm.com/blog/tag/crm-solution/http://www.kapturecrm.com/blog/tag/crm-solution/

, We create customized business solution that meets specific objectives. Explore your options with us. Call us or Send Us a message.

CRM Software | Kapture CRM INDIA

CRM SOFTWARE FOR REAL ESTATE AGENTS

Let’s Build a Profitable Realty Business

Sales leads are quite important, but no industry depends on them as much as the Real Estate sector. This is because home buyers are more likely to go with a developer referred to them by a credible source. It’s been estimated that 3 out of 4 buyers then stick with the developer or the agent. The ratio increases to 4 out of 5, if they’ve bought a property from the developer previously. Hence, no real estate company can take their leads for granted.

The better the mechanism to manage your leads, the better are the profits & further you can get from your competition. To put it simply, you need a robust platform that will not just manage your leads, but manage it in a better way. So, is there a platform that can do it for you?

Yes, Kapture  CRM can!

The following are some of the many advantages in with Kapture can make a difference to your realty business –

Common platform

It’s one of the most advanced & fully-customizable CRM software for real estate agents that can automate all your Pre-Sales, Sales & Marketing processes!  Kapture collates all your leads on a common platform & integrates it with channel partners/brokers & customers. A robust ROI based sales and marketing analytics tool adds to the efficacy.

Seamless integration   

Kapture can be integrated with landing pages, websites and microsites, online portals, social media applications and call centers.

Advanced Lead Management    

Kapture helps you allocate leads based on projects, sales teams, location, type of lead, source of lead, round robin technique and other parameters.

Innovative Customer Profiling

Kapture create separate identities for all your employees, projects, customers and brokers to maintain crucial information about them. In addition, it also helps you manage complete info about your channel partners & other agents as well.

Real-time Stock Analytics  

Using Kapture, your sales team can have the real-time stock availability across your on-going projects with availability charts of sold and blocked units with different sizes and configurations. The employee on the field can get the most accurate status of projects that are developed/under construction/future constructions. This can be used by the management to keep a tab on estimated completion dates, floor plans, cost sheets etc.

In addition, Kapture also helps you to track status of completed and pending payments with options to set payment types like EMIs, Cheques, Cash etc., while managing the complete cycle from selling the property, till possession.

: CRM Intelligence Services Archives - kapture CRM INDIA

Choosing and Crafting an Advertising Pitch

If you are not delivering the right message, even best advertising strategy could fail flat on stomach. A good advertising pitch looks to resolve specific client issues, rather than simply claim that we resolve your problem.

An advertising message is best developed by thoroughly understanding and appealing to your audience. Understanding your actual requirements could actually improve your product. Meanwhile, having access audience group or age allows you to appeal to specific taste and appetite.

While you can do market research to come-up with marketing ideas, a CRM Profiling is a much more reliable and affordable way for creating your advertising pitch.

Create Audience appealing Blog and Social Marketing Content

When looking for customers and interactions via online media, maintaining a blog and social media is important. When you are trying to provide useful information, knowing your client needs is important. You can positively brainstorm important issues, which could be your perspective on client issues.

Through a CRM Customer Relationship System, you can build up a database of frequent client requests and complaints. Going through these problems you can troubleshoot your problem or make a change that avoids any sources of confusion. As successful blogging and social media performance is an important metric in determining search positions, you can reap direct returns for your effort towards this direction. In short ‘the CRM allows you to blog about the real customer issues’.

In practice, you can address the following issues with a CRM Application:

1. Choose Article topics
2. Allow Social Media to be on-time and Attractiveness
3. Build Traffic to each platforms
4. Formalize business interactions
5. Need only critical procedures

It could also mean a new opportunity to push new interesting content, meanwhile keeping it within your client prospects.

Create Long Term Marketing Strategies

Like any other activity, marketing is most effective when it’s done with a long-term perspective. If you are used to setting only immediate lead goals and invest at achieving them, long-term goals such as brand recognition and product loyalty may not be recognized.

CRM Intelligence for Market Performance Archives - kapture CRM

Does your organization lack co-ordination and understanding between departments? Do you feel like your organizational capacity is frequently underutilized?

Kapture comes with a workflow management CRM software that helps you allocate work in the most efficient manner. Through the CRM software, you can clearly track, measure and analyze each factor of your daily work assignments, through a precise and user-friendly interface. Here are the various applications of the CRM management software that streamlines your organization’s workflow

RELATED FEATURES:
Document Managemen
Account Management
Ticket Management
Lead Management

Review the Pending Works by crm workflow managemen
REVIEW PENDING TASKS:
Kapture gives you an immediate view of all the pending assignments according to their date of assignment. With the CRM dashboard displaying all the work to be completed and work-force availability, you can immediately take better decisions for establishing an optimal workflow.

crm intelligence Archives - kapture CRM INDIA

HOW TO GET YOUR COMPETITION GONE WITHOUT SAYING ANYTHING BAD ABOUT THEM?

Today every industry is hotly contested; when competition gets too tough, businesses mayface the human impulse to gain an edge by spread bad world about competitors.

In an open industry, it’s undoubtedly a bad stratagem as rival marketers can then take their similar approach, resulting at a digital and media battle. At end, your business may suffer as your project attracts wrong attention instead of its highlights. In the worst case, your project may even end- up losing its traction.

If you can capture market without engaging in a direct competitor battle, it’s considered both respectable and beneficial in long-run.

The following is a checklist for businesses to appeal customers and steal market share, without appearing to engage in a face-off battle with competitors.

Attend Leads Immediately

Jump start a client relationship by immediately attending to incoming leads; A business with faster lead response rate has higher conversion ratio. Those businesses are also found to establish better client satisfaction rates. It’s also an opportunity to give the direct impression that you are better than your competition and steal customers from competitor’s fingers.

Advertise your Strengths

If you are not ready to get dragged through lengthy advertising battles or court procedures, make sure gets your advertising focuses on your product strengths. Especially if you are a start-up, a potential customer is more interested at knowing your product than your opinion about the competitor service. It also helps that you get the right voice with your business and marketing strategies from beginning. Instead of directly targeting competitors, you can first focus on strengths that differentiate your product or service.

Be Respectful of Your Competition

It’s absolutely normal to be intimidated by your competition. But it’s more important to be knowledgeable your competition. If you come across a client frequently referring to your competitor features, give an overview of your similar feature’s or provide a feature that has an edge of your competitor. But make sure that you never trash your competitor. It will only end-up put definite doubts about your product in the customers mind; meanwhile your customers can also feed your competitors that you are bad-mouthing about them.

: crm integration Archives - kapture CRM INDIA

START TARGETED SPENDING THROUGH A STEP-BY-STEP CAMPAIGN ASSESSMENT: CRM LESSONS

An expanding and disconnected market requires targeted marketing.

Every marketer wants to run that perfectly targeted campaign that gets maximum conversion within a given budget. But the truth differs significantly.

A business should ideally start by focusing on a certain audience characteristic. This could be an audience group, age range, specific taste, belief etc.

A business shouldn’t be generally focusing on a single audience characteristic. An ideal audience group may require a single or a combination of these features, where identifying that certain combination is a challenge for marketers.

Aligning Spends with Market Reality

As there are umpteen ways of spending a limited budget, a business owner needs to align the spending with his actual needs. These are the main diverse questions a marketer faces while segmenting his campaign expenditure.

1. New market opportunities – Seasonal requirements or New trends
2. Closing market opportunities – Passing seasonal requirements or Old trends
3. Spending on Different Market Channels – Balancing between search and social terms
4. Spending on Local or National market – To spend on National or Local Market
5. Decide on Brand Equity – Give a brand equity on a given spending

A successful business needs balanced spending for each of these aspects. This lays ground for maximum conversions while not overspending on a limited set of factors.

Though it is not universal, the below pie chart gives an average segmentation for a proposed local spending. The spending of any organization could vary according to the goals and customer requirements for an intended audience base.

CRM Companies Archives - kapture CRM INDIA

Create Audience appealing Blog and Social Marketing Content

When looking for customers and interactions via online media, maintaining a blog and social media is important. When you are trying to provide useful information, knowing your client needs is important. You can positively brainstorm important issues, which could be your perspective on client issues.

Through a CRM Customer Relationship System, you can build up a database of frequent client requests and complaints. Going through these problems you can troubleshoot your problem or make a change that avoids any sources of confusion. As successful blogging and social media performance is an important metric in determining search positions, you can reap direct returns for your effort towards this direction. In short ‘the CRM allows you to blog about the real customer issues’.

In practice, you can address the following issues with a CRM Application:

1. Choose Article topics
2. Allow Social Media to be on-time and Attractiveness
3. Build Traffic to each platforms
4. Formalize business interactions
5. Need only critical procedures

It could also mean a new opportunity to push new interesting content, meanwhile keeping it within your client prospects.

Create Long Term Marketing Strategies

Like any other activity, marketing is most effective when it’s done with a long-term perspective. If you are used to setting only immediate lead goals and invest at achieving them, long-term goals such as brand recognition and product loyalty may not be recognized.

Ideally, your growth graph should be looking like the one above. As you cannot expect constant market growth, your will be subjected to constant fluctuation in your performance.

A CRM gives you a direct understanding of your client base, allowing you create a strategy that could appeal to similar prospective clients. This data also helps you make better decisions at points of introspection, with better chances of successes.

The CRM also gives you the confidence to commit to long-term strategies, such as Search Engine Optimization and Brand Building.

The CRM Integration allows you to make intelligent marketing decisions in a confusing marketplace. At KaptureCRM, We create customized business solution that meets specific objectives. Explore your options with us. Call us or Send Us a message.

crm Archives - kapture CRM - INDIA

UTILIZE CRM INTELLIGENCE FOR SHARPER MARKET PERFORMANCE: CRM LESSONS

A competitive marketplace needs a continuous investment in marketing and other related activities. When there are umpteen ways to spend your money, making the right intelligent choices can go a long way of deciding your business proceedings.

At situation, you can easily set-forth your spending decisions based on primary impulses, which could be more often wrong than right. A CRM Solution gives you an effective way of spending your money rather than being dependent on blind intuition.

Create Long Term Marketing Strategies

Like any other activity, marketing is most effective when it’s done with a long-term perspective. If you are used to setting only immediate lead goals and invest at achieving them, long-term goals such as brand recognition and product loyalty may not be recognized.

Ideally, your growth graph should be looking like the one above. As you cannot expect constant market growth, your will be subjected to constant fluctuation in your performance.

A CRM gives you a direct understanding of your client base, allowing you create a strategy that could appeal to similar prospective clients. This data also helps you make better decisions at points of introspection, with better chances of successes.

Business Decision Software Archives - kapture CRM INDIA

Budgeting and Assigning your Marketing Investments

All marketing activities are not created or spend equally; they are also not equally effective. As your marketing budget could be swayed to market fluctuations, you need to make precise and on-time decisions.

While deciding on your marketing expenditure, these are two immediate questions that you need to address.

1. When to make the investment?
2. Where to make the investment?
3. How much to spend on your budget?

For example, for a cab service provider morning newspaper ad should have a higher impact than an ad on a recreational magazine, which may not carry an appeal with business travelers.

For serving ad’s that meets these characteristic, understanding your audience characteristics is a key requirement. A CRM solution receives and stores all your audience or lead characteristics, allowing you to tap into the essential client information at your ease and requirement. This information could be later used to make smart investment decisions on the future course. All that you need to do is to maintain an accurate client account system.

In the above image, I recognize ‘location’ as the important characteristic and I’m filtering client list by location. Similarly you can create a field for age, group, sex or any other characteristic to play a similar role.

2. Choosing and Crafting an Advertising Pitch

If you are not delivering the right message, even best advertising strategy could fail flat on stomach. A good advertising pitch looks to resolve specific client issues, rather than simply claim that we resolve your problem.

CRM Intelligence | CRM Solution Services | KaptureCRM INDIA

UTILIZE CRM INTELLIGENCE FOR SHARPER MARKET PERFORMANCE: CRM LESSONS

A competitive marketplace needs a continuous investment in marketing and other related activities. When there are umpteen ways to spend your money, making the right intelligent choices can go a long way of deciding your business proceedings.

At situation, you can easily set-forth your spending decisions based on primary impulses, which could be more often wrong than right. A CRM Solution gives you an effective way of spending your money rather than being dependent on blind intuition.

Running a Business Needs Intelligent and Immediate Decision Making Skills

Like Driving a Car

A successful businessman identifies his running his enterprise to driving his car really fast along a dangerous course, and that’s the only way it could be done! In a constantly changing and diverging market place, successful decisions could be achieved only through deep analysis and successful intersection of challenges.

You should always be prepared to make frequent decisions, simultaneously involving the right use of steering, power and break to negotiate each potential obstacle. Likewise, you need to keep track of various factors involved in driving your business forward, involving sales, leads, engagement and past performance.

Although it’s a steep learning in beginning, with time you acquire skills required to maneuver the wheels on right side of the road. But there are chances that you would crash and burn even before that! And even when you are successful, you need to be making minute adjustment across the course over your business journey.

A CRM solution could be your right companion that helps you maneuver and cover the challenging business track, avoiding any potential causality.

Remember that an “Intelligent Decision can only be made based on credible Information.”

1. Budgeting and Assigning your Marketing Investments

All marketing activities are not created or spend equally; they are also not equally effective. As your marketing budget could be swayed to market fluctuations, you need to make precise and on-time decisions.

Online CRM Software | Mobile CRM | Customer Relationship Management - Kpture CRM - INDIA

About Kapture

Welcome and congratulations! You’re finally going to say good bye to all your niggling worries related to sales, marketing and other operational hassles. An ingenious cloud based Sales CRM Platform, developed by a panel of technology experts and highly experienced professionals from different industries, KAPTURE is your one-stop solution to automate all your business processes.

What sets KAPTURE apart is that it’s a mobile-first platform with an amazingly user-friendly interface, reducing hardware costs by 80%. When all your data is secured on the cloud, you know you can access it anytime, anywhere effortlessly which invariably increases productivity by 75%. Apart from that, it’sfully-customizable to adapt to different business processes and models pertaining to different organizational working styles. Today, we are India’s leading comprehensive technology-driven CRM solution providers for top brands in the hospitality, real estate, FMCG industries etc.

From managing all your leads all on a single platform to generating 300+ ROI based reports for automating and tracking your sales and marketing activities, it’s about time to capture more with KAPTURE.

CRM Software | Mobile CRM App | Real Estate | Banks | Hotels | FMCG - Kapture CRM INDIA

EVERY ASPECT OF YOUR BUSINESS

IS OUR CONCERN

Kapture  CRM is a user-friendly, mobile-first and fully-customizable CRM software which enables you to grow your business exponentially by automating all your sales, marketing, customer service, distribution and collections processes effortlessly.

KAPTURE MORE WITH KAPTURE

Watch video to know how KAPTURE has helped established brands and businesses across various industries fasten their sales, marketing and distribution activities to improve productivity by leaps and bounds. Don’t miss the bus, it time to capture.

TAILOR-MADE FEATURES THAT FIT JUST RIGHT!

Kapture is CRM software conceptualized and designed keeping in mind.The needs of every business and helps you stay ahead of your competitors in this cluttered market space.

CAPTURE LEADS FROM DIFFERENT CHANNELS

Manage all your pre-sales activities like never before. No matter where your leads come in from, be it online campaigns, google ads, landing pages, websites, emails or other online portals like just dial etc, capture them all on a single platform. This eliminates the need to have multiple systems for lead management and makes sure that no lead is lost in transit.

• Doesn’t matter where your leads come in from, all of them get accumulated on a single platform KAPTURE!

Cheap CRM Software For Real estate, Hotels, Bank, Pharma,FMCG | Kapture CRM INDIA

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