CRM INTEGRATION BENEFITS: HOW SOCIAL MARKETING BECOME SYNONYMOUS WITH CRM ? Kapture CRM

CRM INTEGRATION BENEFITS: HOW SOCIAL MARKETING BECOME SYNONYMOUS WITH CRM?

CRM SOFTWARE

Customer Relationship building has shown its importance in the market, for every business and its customers alike and clearly, a CRM is the need of the hour! An integrated social media marketing aspect for the CRM is somewhat of a new topic, and a mighty hot one at that!

Debates have been on forever, to see which CRM suits which business needs the best and the hottest topic has been on how social marketing can be synchronized with the CRM, to obscure best results for a business.

Social CRM

A variety of functions like the sales, marketing and service/support functions, which are required to move a customer through a sales pipeline, are what comprise a CRM.

While the traditional CRM was all about data and information gathering on clients and customers, the social CRM focuses on the Marketing & PR and also on the service & support aspects of it. The customer is now the focus point of the planning and operations of a company.

Integrate social media with CRM

It is difficult to separate social media management from a CRM, customer relationship management, as the current needs of the market and industries demand for a digital integration of the CRM as well. When you are investing so much of your business resources in generating leads and smoothing the business functions, taking help from the social platform would seem like an ideal plan now, wouldn’t it?

1. Good merger platform 

A CRM highly benefits with the integration of social media to it as it gets the best of both the technology and the digital and social worlds, as well! Clients and customers can now be catered to, in a better format, once you have a social database for them as well.

2. Right resources

To ensure that all the nuances of social media platforms are being curbed well, a CRM is brought in the picture. The meticulous data building and lead classification of the CRM ensures that social media platforms are being used in the right and most resourceful manner, for client satisfaction.

3. Timely manner of response

Making sure that your support team can respond to a customer as fast and as quickly as possible is ideal and the real time data and updates of the CRM make it happen very effectively.

4. Offering customers multiple reach options

With the help of social marketing with a CRM, you can let your customers get n touch with you over various platforms and give their convenience a preference.

When social marketing can be collaborated with the CRM features, everything from personalized interactions with customers on their interests and preferences to converting potential customers into leads is possible.

Five CRM-oriented ways to avoid time sapping meetings and better time utilization? - Kapture CRM

FIVE CRM-ORIENTED WAYS TO AVOID TIME SAPPING MEETINGS AND BETTER TIME UTILIZATION?

Management of time is a term that is often taken too lightly and in the case of business management, where time would be of the essence, you really have no room for delays and errors now, do you? If you are over-whelmed with the thought of all the daily activity sheets that you have to go through, for various clients and your own office employees and wondering where time flies by without productivity, you might need the CRM the most.

With the help of a CRM, time management is no longer just an oxymoron or even a concept weaving in people’s thoughts. It is actually possible to manage the time slots for employees and have best results for a business with the help of these amazing effective CRM features.

1. Daily and task based reports

Your system dashboards of a CRM include daily reports, or even weekly and monthly report options, which will let you overview the entire activity of the sales funnel, for multiple clients and all at the same time. When you are able to view analytics in such a short span and make informed decisions in no time, it really does help your sales team in performing better and in your business getting more customers.

2. Pre-designed invoices and quotations

Gone are the days when you had to manually create invoices, or every client and then rework on the same invoices on a monthly/project basis. Now with the help of the CRM features, you can ensure that your invoice making procedures take less or no time of yours! Pre-designed templates for various industries are now available with the CRM and they surely make sure that billing doesn’t take up much of your time anymore.

3. Re-allotting leads with Lead management

At times, leads brought in by the company, from various lead sources, may prove to be futile or very stagnant. Other times, it might just be easy to save time and money by asking sales representatives, in an existing territory, to takeover a same area code client. This way, allotting and re-allotting leads with the CRM ensures that you get the most out of your sales team as well.

4. Real time activity and GPS

As the name suggests, GPS and real time data lets you have an overview and update status of every activity in the CRM in that very moment itself. You no longer need to waste time by waiting for end of day updates to chalk out plan of actions.

5. Calendar activities

A simple yet very intriguing feature of the CRM, a calendar marking activities and setting meeting reminders for salesmen as a n example, is what will help your business in managing time, in the most basic yet effective way.

Five Ways How Marketing Automation could spearhead your business ? - Kapture CRM

FIVE WAYS HOW MARKETING AUTOMATION COULD SPEARHEAD YOUR BUSINESS?

From the early decades of database capturing to the 21st century of marketing and selling Rolexes, CRM has always been responsible for the constant upgrades in the sales and customer service modules of businesses.

For the purpose of organizing information and tracking sales, CRMs have proven to be the best resources till date. However, when it comes to the marketing aspect of products and services, there is a need for an integration of the marketing automation feature with that of the CRM.

Here are a few simple reasons why marketing automation integration, with your business CRM module, could be an essential tool in spearheading your business:
1. Prioritize leads with sales team
Online interactions that prospects have with a company can be very well planned with the help of a marketing automation system. You can now score leads based on the specific kind of profiles of customers that you’re hoping to target and ensure that you gives your sales representatives, the best of the potential leads.

2. Speedier sales process

With the help of marketing automation, CRM can have the business’s prospect of customers move faster through the sales pipeline! With a help of a meticulously devised marketing automation plan, you can let the marketers nurture the leads existing in the pipeline, by various means like email campaigns, content campaigns, social media marketing and outreach.

3. Delivering leads that are ‘sales-ready’

A good and effective marketing automation will make use of your CRM database to have one-on-one communications with prospective clients. This will help in creating more sales ready leads and help the sales team in converting as many leads as possible.

4. Increase revenue with lead nurturing

Better educated and well-aware buyers are generally the leads which can be nurtured. Companies which can excel at lead nurturing have better chances of having sales-ready leads.

5. Collaborate with best means

Marketing and sales team can collaborate best with the integration of marketing automation to the CRM and make smarter decisions. Saving time, energy and money, to pull in best resources for the business, can be made possible with viable collaborations.
Marketing automation grants the much needed visibility into customer behavior by the means of gathering information on them, based on their web and other social activities, which helps businesses into knowing the readiness of their prospective clients.