START TARGETED SPENDING THROUGH A STEP-BY-STEP CAMPAIGN ASSESSMENT: CRM LESSONS
Every marketer wants to run that perfectly targeted campaign that gets maximum conversion within a given budget. But the truth differs significantly.An expanding and disconnected market requires targeted marketing.
A business should ideally start by focusing on a certain audience characteristic. This could be an audience group, age range, specific taste, belief etc.
A business shouldn’t be generally focusing on a single audience characteristic. An ideal audience group may require a single or a combination of these features, where identifying that certain combination is a challenge for marketers.
As there are umpteen ways of spending a limited budget, a business owner needs to align the spending with his actual needs. These are the main diverse questions a marketer faces while segmenting his campaign expenditure.
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