marketing management software |crm multiple company | kaptureCRM

Trying to cope with the Age of Managing Multiple Marketing Campaigns?

They say unless you market your business you are just going to be stuck in a rut. You could have the most outstanding product or service, but if no one gets to know about it, your business won’t prosper. If growth is something that you are looking at (which we think is something you should ideally be thinking about if you’re running a business) then marketing campaigns allow you to broaden the reach of your brand by targeting a wider audience. When more people know your brand and talk about it then you are invariably going to sell your products and services more. Most businesses usually set aside a certain budget for yearly marketing campaigns. Different channels are chosen based on the target audience. Apart from ATL and BTL campaigns, online campaigns today have a better scope for reaching out to a wider audience.

Too many channels for marketing

Technology is so promising these days that every month you will find a new way to market your products or services. You would inadvertently have to deal with multiple agencies for conducting these campaigns. There are chances for a lot of confusion that could arise in situations like these. The marketing teams do not have a clear idea about the performances of every campaign that is running. Lack of a real time reporting, monitoring and auditing systems gradually makes you spend more without getting the desired outputs.

No control

In most cases, once money for marketing campaigns is flushed out you spin out of control and you don’t know where your boat is headed. You can just sit back and hope that everything turns out to be favourable for you. It’s like having eyesight and still running a business blindfold! Uncertainty is the biggest threat for your business and if you can tackle that safely, you know you are safe. Systems that help you predict the future of your business by monitoring multiple marketing campaigns all on a single platform is the need of the hour.

At this moment you are lucky that you’ve landed up on this page as we’ve got solutions to sort out these issues that could arise while handling multiple marketing campaigns with our one-of-a-kind cloud based platform.