KAPTURE CRM is a powerful lead management, cloud based platform that has the answer to all the niggling questions that you’ve got in mind after chalking out a plan to generate your leads. The best part of KAPTURE is the fact that it has an ability to mold itself and take a shape that best fits your business environment and processes. Also the interfaces are extremely user friendly and easy to understand. Your sales teams won’t have to carry heavy and expensive laptops when they are out for sales calls. All they need is a basic smartphone! Also the features offered can be restricted to individuals based on organizational hierarchy.
Now let’s get straight to the point and keep it simple. The major functionalities that KAPTURE provides in its lead management module are:
Capturing leads
There’s no need of looking at different screens, portals or files to take a note of the leads coming in from different channels. KAPTURE integrates seamlessly with different technologies and allows you to capture leads coming in from every possible channel you can think of. From digital campaigns, websites and social media applications to call centres and offline activities etc. Life looks so much more organized when you realize that all your leads fall on to your lap through a single lead management platform.
Classifying leads
Once all your leads arrive in a common pool, KAPTURE allows you to tag your leads based on the type of lead, source of lead, geography, type of service/ product they are interested in, sales teams, etc. The criteria for classifying these leads are not at all rigid. KAPTURE is a flexible lead management software where you can set your own parameters. You can also mark your leads as hot, cold or warm based on their interest levels and other factors. This makes allocating leads simpler as you can serve your quality leads better.
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