KAPTURE: BANK CUSTOMER RELATIONSHIP MANAGEMENT SOFTWARE:
To clear the noise of generalized CRM applications in banking sector, Kapture is one such platform which helps the banking sector to put equal emphasis on sales and service at the same time. The primary aim of Kapture bank customer relationship management softwareis to enable the banks to increase the value of their advice and service by effectively using customer information. Thiscloud based CRM tool gives the ability to the banks to know their customer habits, types of services they use, where they live and work, and hence the ability to quickly identify their profitable customers.
Due to high competition in the field and scattered nature of potential customers, retail banks are facing different level of challenges in identifying and channelizing their sales apparatus. A Retail banking customer expects an effective way to interact with a particular bank. Kapture CRM platform gives a bank the ability to provide its customers with the most streamlined and effective banking functionalities.
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