FIVE STEPS TO WIN GENUINE POSITIVE ONLINE REVIEWS FOR YOUR BUSINESS?
Today winning positive customer reviews is one form marketing by itself. A good portfolio of positive reviews can gain better online visibility, increased sales and better profit margins.
Meanwhile, large numbers of visible negative reviews are an immediate turn-off. With a larger emphasis on positive reviews, at-least some businesses have veered-off to unethical means of accumulating artificial reviews and five stars. These non-genuine could do more harm than good on long term.
Why you shouldn’t Fake Five Star Reviews
For a business looking to rake fake reviews, the problems are just on horizon. To control negative reviews, Google and other E-commerce Sellers such as Amazon have taken an unremorsefully tough attitude towards fake online reviews and reviewers.
Meanwhile, most customers are able to distinguish between real and fake reviews. Any arguably negative reviews can be easily reported on on Google or any other reputable social platforms.
These five steps allows you to directly increase your genuine reviews,
- Strategize your Customer Outreach program
In running a modern business, a product purchase is just a point along the customer journey. A business also needs to provide continued customer outreach programs to ensure a richer experience. It’s also impractical to expect an angry customer to log-in to your customer service website and patiently wait for reply.
By ensuring presence across various social media platforms and digital forums, a business gains an opportunity for direct communication with a customer. This also avoids the naivety at approaching previously unattended customers for positive reviews.
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