CRM Database System: How CRM Data Analysis Trumps 3rd Party Tools? - kapture CRM

CRM DATABASE SYSTEM: HOW CRM DATA ANALYSIS TRUMPS 3RD PARTY TOOLS?

All Large and small business needs readily actionable client -informative business data for directing their business. A CRM Database system provides a direct peek into your customer database and their collective behavior.

Every customer interaction or business move is a potential source of insightful data. But instead of capitalizing on this key information, most business overlooks or looses this data on their day-today operations.

Most Businesses Fails to Connect Dots from business Data

Businesses regularly fail to collect data or connect the dots required to make sense of collected data. It’s commonly attributed reason is a lack of professional expertise.

You may attribute this failure to lack of professional expertise at many organizations. But most businesses fail hard to understand even basic implications suggested by business data.

All collected data is segmented or spread over multiple sources or large time window or unreserved for a particular source. These circumstances put severe limitation to effectiveness of data collection.

Your customer data also has multiple entry points – lead data, sales representative feedback, customer Service information, customer issues. Most of these departments work independently or share only limited information.

All data collected will be served on several excel sheets, which could be derived by joining multiple individual employee worksheets.

At these circumstances, finding an effective way to combine different data sources or even finding duplicate data from different excel entries is hard and takes large time share.

Here data tends to be collected or saved without any particular segmentation or hierarchy. While you may be able to collect data fairly rapidly through this manner, it rarely provides a consistent way to aggregate incoming data.

A CRM system connects and streamlines multiple parts of business, creating a unified view of your business data. Here’s your multiple way through which a CRM system can form your perfect data collection and management tool.

Systemize Customer interactions through an Unified System

For every business, it’s most relevant data is collected through direct customer interaction. If you are buying 3rd party business data, it often tends to be partial or not-related to one’s particular business.

Every customer interaction passes through different phases of business such as lead enquiry, sales communication, Customer Service, added enquiries etc…

Structure your Business Data on a Clear Hierarchy

Even when having enough data, most businesses fail to keep an accurate record or transparency among its departments. Accurate recording often comes down to only book keeping and finances departments.

Meanwhile, other departments focus on productivity at the price of accurate records. As a result data from multiple departments handling a single customer, could be split among various cells on excel sheets that belongs to different departments.

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