Today winning positive customer reviews is one form marketing by itself. A good portfolio of positive reviews can gain better online visibility, increased sales and better profit margins.
Meanwhile, large numbers of visible negative reviews are an immediate turn-off. With a larger emphasis on positive reviews, at-least some businesses have veered-off to unethical means of accumulating artificial reviews and five stars. These non-genuine could do more harm than good on long term.
Why you shouldn’t Fake Five Star Reviews
For a business looking to rake fake reviews, the problems are just on horizon. To control negative reviews, Google and other E-commerce Sellers such as Amazon have taken an remorsefully tough attitude towards fake online reviews and reviewers.
Meanwhile, most customers are able to distinguish between real and fake reviews. Any arguably negative reviews can be easily reported on on Google or any other reputable social platforms.
These five steps allows you to directly increase your genuine reviews,
- Strategize your Customer Outreach program
In running a modern business, a product purchase is just a point along the customer journey. A business also needs to provide continued customer outreach programs to ensure a richer experience. It’s also impractical to expect an angry customer to log-in to your customer service website and patiently wait for reply.
By ensuring presence across various social media platforms and digital forums, a business gains an opportunity for direct communication with a customer. This also avoids the naivety at approaching previously unattended customers for positive reviews.
Here is an example of a positive review request I got from a training institute. Rather than being annoyed, I was happy to see the E-mail as they had cleared my doubts previously through E-mail.
Needless to say, I uploaded a positive video review on their YouTube channel.
- Get ready to let go of your Unsatisfied Customers
Customer reviews have taken-over as the most valued form of word-of-mouth publicity. According to research, almost 88% of customers take online reviews their genuine buying guide.
While each customer is precious, you will never be able to satisfy certain customers. These customers may not be looking for your particular service or could be keeping unreasonable service levels. These customers could finally leave you, while taking a personal vendetta against your business by posting negative reviews.
By allowing these customers to leave your business at a convenient time, you can avoid an unfair negative review on your website.
- Customer Satisfaction doesn’t Guarantee Positive Reviews
Even a business with largely satisfied client-base, converting them to positive online reviews is another task. According to Florida university research, it’s human nature to remember bad experiences more than happy ones. This doesn’t mean that a satisfied customer will never share their experience.
Most businesses fail to extract positive reviews from satisfied customers as they are seldom asked to do it or given an incentive. Through maintaining a clear database of satisfied customers, you can directly categorize your satisfied customers. It enables you to focus on the satisfied customer base, also allows you to plan your outreach programs on a systematic basis.
No comments:
Post a Comment