Mobile CRM - Kapture CRM

CUSTOMER CONTACT V/S CUSTOMER ACCOUNT MANAGEMENT: WHY’S AND WHAT’S?

The term customer contacts have faded into past business generation.  It involved carrying around a briefcase of business cards or having your phone book fully scribbled. Today it has evolved into a much more engaging and planned process, allowing multiple points of contact.

In this article, we examine how managing customer account is comparable to customer contact.

Having to build Long Term Relationships

Today a business is not just a matter of single transaction; one needs to simulate a long term customer relationships that doesn’t involve prospects of immediate purchase.

Today customers are liable to go through long cycles before every purchase or starts off with a small purchase with future prospect of up selling. 

In some circumstances, the company requires systematic ways to be engaging without being intrusive. With automated customer accounts, you can simulate and streamline queries to a single dashboard. This lets you manage your conversations without going overboard or pressing.

Access every contact with ease…

Having an arm-length thick list of prospects is one thing; utilizing it to create actionable prospects is entirely another.

With account management, you can simulate easy accounts, with ability to easily access and manage customer accounts. The Cloud customer accounts facilitate the use of filter search strings that allows you to reach individual customers in the easiest way. With easy accessibility for every contact on the database, you can possibly recover long dead leads.

Robustness of Customer Management

With customer account management, you can create a fairly robust way of managing customers, free from traditional confusions in busy or competitive occasion. This allows you access any particular customer contacts based on specific string searches, allowing you to simulate multiple customer accounts.

With the ability to handle increased volume of client queries, you can also simulate a streamlined process for achieving quicker resolutions.

Sophisticated to Every Industry Vertical

When looking at customer contacts, individual industry verticals carries industry specific requirements. For example, a Soap manufacturer may need to work-on a set of customers on a given time scale. But a realtor can rarely offer this flexibility or versatility at handing one’s customers.

Personalize your Customers

Today managing customer isn’t just a matter of having access to contact details. One needs to understand the detailed perspective and demands of each customer. This involves going beyond the contact management mindset.