Chat, email and phone: three ways your customers should be allowed to reach you - kaptureCRM

CHAT, EMAIL AND PHONE: THREE WAYS YOUR CUSTOMERS SHOULD BE ALLOWED TO REACH YOU

Over the decades communication channels and mediums have seen a mighty transformation. From sending across your message via pigeons to saying “hello” to someone on the other side of the world via chats, technology has ruled the ways in which people stay connected. Similarly businesses today can’t just sit at the fence and function the way they used to, a few years back. They need to be more dynamic, here’s why:

Need for Brands to “listen more” and “talk less”

Some of the biggest brands today have felt the pinch when they only keep boasting about their offerings or products, imagining their audience will love them for that. The generation today believes in a two-way communication and expects the quickest response to their queries about the brands or companies they deal with. This is because your customer is tech-savvy, loves the internet and is mostly on-the-go. Here is an info graph to tell you why!

The more accessible you are the more your customers will love you

Keeping customers happy is the new mantra. Giving them easy access to your management is something that will make your brand more trustworthy and approachable. And in this modern day and age, you can’t expect them to post a letter to you and wait for days to get their queries resolved. The first 3 things that they will look to do is

Call

With the increasing number of call-centers in India you can only imagine how important it is for any growing business to have a TOLL FREE number or a call-center support. The first instinct of a customer facing an urgent issue is look for the customer service number online, pick up the phone and dial. KAPTURE CRM comes with in-built call-center management software to manage and resolve all your queries on a single platform.

Email

For issues that are maybe not as severe, or the ones which need an elaborate explanation, people prefer to email them across to the concerned department of a company. KAPTURE is a cloud-based customer service platform which comes with a task management system and query management system, using which you can classify queries and allocate it automatically to the respective departments for faster closures. This customer service software allows easy website integration by using the latest APIs. Information coming in through feedback forms on websites and online surveys can all be accumulated, evaluated and processed through KAPTURE.

Chat

Another popular functionality that most websites of companies providing services is the “chat with customer care” function. This helps in resolving queries real time and improves customer satisfaction to the next level. KAPTURE comes with a free chat integration software, using which you can easily plug in this feature onto your website.

5 CRM Field Management Tricks Instilling Intelligent Team Operations? - kaptureCRM

5 CRM FIELD MANAGEMENT TRICKS INSTILLING INTELLIGENT TEAM OPERATIONS?

Most employers’ finds it hard to keep employees’ productive right under their finger point, managing outside activity much more hard. Here CRM Field Management transforms into a much conflicting challenge.

Taking field employee input as only source of information could instantly put your business under stress and threat of under performance. Henceforth, managing field teams becomes a hard challenge.

Still, Field Teams are Quintessential. But Why?

Most IT and software vendors still depend on direct client interaction as their central revenue source. And most clients prefer businesses to visit at their location. All business requires field personnel’s with complete set of soft-skills and solid product knowledge.

In short, a firm Hand Shake could still beat a perfectly optimized landing pages at completing a Deal.

Even when you are handling hardware products, you may have to attend individual dealers or distributors. If you are an FMCG manufacturer, your representative may be required to frequently visit multiple store owners.

All these processes require maintaining a complete on-field team.

Transit Paths and Guidance Problems

Every employer having a field team is concerned about two central issues.
1. Are my field employees taking too much leisure time?
2. Are they following most efficient paths?

Each of these issues seem to be coming from opposite corners having diverse appeal. But they also have similar solution.

Having an integrated CRM software, gives you necessary tools to solve both these issues at easiest way.

A GPS integrated tool shows precise location for each sales personnel. You can also follow and track location through each passing spot.

Every city has numerous side paths and shortcuts, which could significantly shorten transit paths. CRM software lets you read direct location and transit paths for an outside employee. If you find that your employee could reach destination through an easier path, that’s also directly updated.

Passing Information at Cross roads

Upon arrival on a location, one may need to access immediate information. Instead of trying to pass-on critical information through unclear phone channels, you can directly communicate with sales personnel.

While incorrect data could potentially cost a customer, a CRM helps you readily manage your customer database.
It allows you to potentially access most in-depth information from client’s location, enabling you easily call for help.

False Claims and Missed Meetings

Every sales meetings and client meet-ups are potential opportunities. If anyone decides not to attend a meeting at team’s expense, you obtain immediate updates through CRM tracking.

An integrated CRM gives you track of each employee, even availing exact location of each employee. Through CRM software, you can open-up you towards a central theme for making best client organizations.

How affordable CRM Software saves money directly and indirectly? - kaptureCRM

HOW AFFORDABLE CRM SOFTWARE SAVES MONEY DIRECTLY AND INDIRECTLY?

For an individual buyer, deciding on affordability of software is easy. He takes the decision based on utility, price and features of available free version. When it comes to a CRM, deciding on its software affordability becomes much more intricate and complex.

CRM is usually adapted on an organizational or team scale. The decision usually involves buying more than three CRM licenses. When you’re investing on several licenses, resultant total investment could run into a big number.

As a result, your management could decide on CRM adaptation purely on a financial standpoint. Usually this investment could be hard to be explained, especially in developing countries such as India.

In these situations considering per head/investment, cost of a license may appear too steep. It may appear comparatively cheaper to invest in pure manpower.

In this situation, one need see CRM as a pure business investment. Each feature connecting and augmenting different parts of organizations. An integrated system helps organization function more efficiently.

Under these circumstances, one needs to consider various aspects of CRM benefits. Here’s a brief analysis of direct and impacts of CRM software.

For any software variant, there is practically infinite number of free versions. If you are just looking at just finishing tasks, combination free software could complete tasks of CRM software.

When you are looking at CRM software, you’re not just buying CRM software. You are buying totally integrated platform, which can control your every business aspect. It involves phone tools, customizations, special business software’s, analytics etc…

It provides an optimal strategy to finishing jobs, requiring totally optimized CRM system. It involves managing various facets of your business, through a

Cost Effect on Marketing:-

A CRM can be automated to collect relevant information about your regular customers.

When you marketing to a segmented audience, having direct inputs help you streamline your marketing efforts. If you have direct knowledge of customer preferences, it helps you make informed decisions about ad investment, target mediums, campaign timing etc….

Cost Effect on Sales:-

The main purpose of a sales team is to make it easy and provide compelling reasons to finish purchases. These also happen to be reasons for uncompleted sales. Ready document management process avails necessary data at finger tips, while lead management process gets you closer to clients. You can expect at-least 25% increased conversion through CRM 

Productivity Impact:-

A CRM implemented process essentially ensures that your ‘employees don’t have to run in circles.’ This also gives you prioritize daily tasks and allocate according to skill levels. In case of FMCG, it helps you ship goods more efficiently and get better price margins.

indirect-CRM-savings

As a running business, you are constantly being bombarded with several running expenses and unavoidable charges. A CRM helps you draw-out on these indirect costs.

Every business needs various 3rd party tools and software. This software’s may not mesh with businesses perfectly. Each of them needs separate renewal and information handover is always an issue.

CRM integration avoids software for call management, service utility, safe document management etc…

And finally, you could manage more utility but spending less through managing custom built CRM software.

For any organization, managing fuel and vehicle depreciation cost have become critical. All organizations could gain by cutting down on distance travelled and total outings.

CRM integration lets you monitor transit paths through an integrated map system. Now you can plan-out each employee transit, achieving higher visit and shorter distances for each customer.

You can also directly calculate fuel expenditure’s based on covered path, 

Actively engage and Manage Employees

Instead of following easily corrupted work reports, a CRM system lets you manage employees at easiest manner. Each employee profile showcases project completed and work to be completed on a short-time scale. 

15 Right Billing Practices to avoid Delayed Payments from Regular Clients - kapture CRM

5 RIGHT BILLING PRACTICES TO AVOID DELAYED PAYMENTS FROM REGULAR CLIENTS

For a running organization, there is only one bigger problem than signing-up new clients – collecting payments.

Even while simultaneously handling multiple clients, these fifteen right billing practices could make the difference between getting paid on-time and delayed payments that finally never make it to your bank account.

1. Issue Invoices at a regular dates

When handling regular clients, issuing invoices at regular dates for each specific client is important. It helps you build a regular rapport with existing clients to release payments on a regular and systemized manner.

2. Get number of Licenses right first time

If you are a software provider levying a licensing fee, there could be continually fluctuating number of user associated with an account. A software vendor is expected to get number of active user account right each and every time. In case numbers are not tallying, your payments may be delayed due to non-tallying number of license numbers.

3. Reply to Invoice questions regularly and promptly

Even regular users have a practice of raising queries regarding issued invoices. If left unattended, it could lead to delayed payments and associated problems. A CRM user should be aware of

Integrated Sales CRM could make a difference to your business. Here’s how? - kaptureCRM

INTEGRATED SALES CRM COULD MAKE A DIFFERENCE TO YOUR BUSINESS. HERE’S HOW?

Creating an Integrated Sales approach is connecting dots for a perfect sales process.

Let’s examine…

All organizations need to have a functional and optimized sales team.

How do you manage Dropping sales?

When you see dipping sales numbers, your immediate attention would be to revitalize sales department. It usually involves arranging meetings and discussions of grave nature.

But often this ends-up doing more harm than any good. It simply further punctures confidence and will of your team, even prompting transactions that are not in best organizational interests.

Instead of putting additional pressure on an already depleted sales team, a comprehensive approach is better suited to bring desired results.

This approach is known as an integrated sales approach, creating an unified process to manage different aspects of your sales.

It’s best achieved through an integrated sales CRM process, conceiving a plan and creating a sales channel for optimal conversion. Here are different ways for a CRM application to connect and integrate different sales and marketing activities.

Initializing Communications with a Potential Enquirer

For the first few queries, the consumer will be gauging willingness and ability to understand a client query. More likely, he will be simply gauging effectiveness of finding answers to his/her query.

As time taken for responses and effective replies are measures of communications, you need efficient the tools that makes it possible.

A CRM is optimal for initiating frequent and high volume client communications. A website plug-in could take client requests, with additional stress on servers and communication lines. It also needs you to individually pick-up or allocate each client, meaning additional server loads.

With various social media chats thrown into the mix, integrating multiple social medium’s into a single communication channel is significant.

Marketing team coordination for Systematized Lead Creation

For a sales representative, leads are like rain. It could be sometimes raining leads, but it could only mean that a dry patch is coming.

You can co-ordinate various marketing activities to regularize and segment your bulk lead flow.

With a CRM, you can compare and pre-determine the marketing leverage of each activity. It helps you self-determine an average lead flow from each channel. Afterwards, you can plan ahead lead flow to keep your sales force working at its optimal level.

Marketing and Sales Team co-ordination

It’s often seen that good marketers are also great sales people. A good marketer also will have through knowledge about the USP’s (unique selling point) of a particular product being offered.

Following these, the sales and marketing team could differ with their USP’s for a considered product. Or they could focus on different features, important for two group of customers. A CRM helps you share knowledge about each customer to an entire audience base.

A sales and marketing team could have entirely different approach towards clients concerning optimal audience selling points.

While a marketing team mostly have access to an online visitor base, a sales team are more sure about personal attributes about clients. A CRM could be platform to consistent exchange information about users in most consistent way.

Organize your Lead Channels

Why Facebook Page fails to impress Archives - kaptureCRM

EIGHT POINT CHECKLIST WHY YOUR BUSINESS FACEBOOK PAGE IS NOT POPULAR AND WHAT LACKS IN THEM?

Everywhere businesses are looking to ignite new interests and acquire new customers. For meeting this purpose, rarely do any medium comes as built-for-purpose as Facebook.

For this, you need to ensure that you are having a facebook page with enough popularity. Incase your business facebook page is not popular, your valuable posts could be posted on empty ether.

If building a website is limited to stringent rules of Google SEO optimization, Facebook provides a more relaxed way for business to express themselves.

In online world, ability to make a difference doesn’t come easy. (Read a few random facebook posts and tweets.)

As Facebook is used by businesses across Globe, every user has been bombarded with an overwhelmingly generous amount of content. Unfortunately, the quality of this generic content generally seems to be varying from bad to mediocre.

Consequently, Facebook has also developed algorithms to specifically weed-out bad quality content. This makes passé-content have no effect on accumulating facebook popularity.

For this, facebook generally requires its business to keep its individuality and emphasize on general popularity.

These are the general reasons why your facebook pages are not popular with general users.

What makes facebook Pages Unpopular

Decidedly, almost 95% of world’s facebook business page doesn’t make it in-terms of likes, shares and general popularity.

With several brand pages and local pages, an average user has to see too many ads at his facebook profile.

Every business needs to keep its individuality and emphasize on general popularity. And, this requires developing a stratagem for posting on your FB posts.

Most commonly these are reasons for lack of popularity among audience even after lengthy campaigns.

 Posts are too monotonous:

–

As any other medium, facebook needs interesting and diverse content. But it’s often difficult considering strict facebook prescriptions about image and description.

Facebook posts of even some famous brand operate under the principle of ‘modus-repetition.’ Or sometimes they just update their latest offers on their facebook pages.

Also while creating posts on regular basis; one could easily get stuck in a mode of self-repetition, where you are just repeating your previous posts.

There could be a general tone or idea which reflects on a high number of facebook posts. In these cases, you existing subscribers could see a monotonous tone and new users doesn’t get interested.

Online Sales Negotiation - kaptureCRM

BUSINESS INSIGHTS: SHARPER SALES NEGOTIATION TACTICS FOR BETTER MARGINS :

At its basics, Sales is primarily an act of balancing between demand and asking price; Art of negotiation is raising the value of a potential product above customer’s expected price. Here sales negotiation tactics from both business and customer at critical at determining the relative price point.

A successful sales negotiator knows the time to push for margins and when to be appeased with available margins. Here are some key business insights that help you put base prices while negotiating on either side of the table. With a thorough understanding of these sales negotiation tactics, you can start communicating with your customers the right-way.

According to research, negotiations reach an average price-point within first five minutes of starting negotiation.

First and Foremost, every transaction is dependent on an established base price. It’s the process of putting a price on the table, thereby establishing a mental reference price for the product. This could be done by both customer and seller. If you are just starting your business or looking to quickly amass publicity, getting right introductory prices becomes more important.

Instead of depending on pure intuition, an account management system can help you guide your pricing decisions to optimal point.

The relevant base price is usually based on who establishes most pressing base price. For a business, there are arguably many ways to manage a customer according to his/her previous interactions. This data comes useful at time of initial price setting.