CRM INTEGRATION BENEFITS: HOW SOCIAL MARKETING BECOME SYNONYMOUS WITH CRM ? Kapture CRM

CRM INTEGRATION BENEFITS: HOW SOCIAL MARKETING BECOME SYNONYMOUS WITH CRM?

CRM SOFTWARE

Customer Relationship building has shown its importance in the market, for every business and its customers alike and clearly, a CRM is the need of the hour! An integrated social media marketing aspect for the CRM is somewhat of a new topic, and a mighty hot one at that!

Debates have been on forever, to see which CRM suits which business needs the best and the hottest topic has been on how social marketing can be synchronized with the CRM, to obscure best results for a business.

Social CRM

A variety of functions like the sales, marketing and service/support functions, which are required to move a customer through a sales pipeline, are what comprise a CRM.

While the traditional CRM was all about data and information gathering on clients and customers, the social CRM focuses on the Marketing & PR and also on the service & support aspects of it. The customer is now the focus point of the planning and operations of a company.

Integrate social media with CRM

It is difficult to separate social media management from a CRM, customer relationship management, as the current needs of the market and industries demand for a digital integration of the CRM as well. When you are investing so much of your business resources in generating leads and smoothing the business functions, taking help from the social platform would seem like an ideal plan now, wouldn’t it?

1. Good merger platform 

A CRM highly benefits with the integration of social media to it as it gets the best of both the technology and the digital and social worlds, as well! Clients and customers can now be catered to, in a better format, once you have a social database for them as well.

2. Right resources

To ensure that all the nuances of social media platforms are being curbed well, a CRM is brought in the picture. The meticulous data building and lead classification of the CRM ensures that social media platforms are being used in the right and most resourceful manner, for client satisfaction.

3. Timely manner of response

Making sure that your support team can respond to a customer as fast and as quickly as possible is ideal and the real time data and updates of the CRM make it happen very effectively.

4. Offering customers multiple reach options

With the help of social marketing with a CRM, you can let your customers get n touch with you over various platforms and give their convenience a preference.

When social marketing can be collaborated with the CRM features, everything from personalized interactions with customers on their interests and preferences to converting potential customers into leads is possible.

CRM Marketing Edge: How CRM Marketers came to rule the Digital World? - kapture CRM

CRM MARKETING EDGE: HOW CRM MARKETERS CAME TO RULE THE DIGITAL WORLD?

Present day marketing is about connecting and impressing audience for long-standing relationship. A digital CRM combines multiple essential tools for connecting with a modern audience.

Why you need CRM Guidance?

In a digital space, data and swiftness creates most important part of your marketing equation. As users are constantly bombarded with marketing messages at every new page visit, having effective message at earliest is way to go forward….
Modern campaign involves integrating various skills and tools.
A well-optimized campaign requires combination of multiple skills and personalities. Every skill combines required skill-sets and planning that integrates daily activities.
A good campaign needs a combination of market analysis, user perspective, interesting messages, formidable consumer statistics etc… Hence a good marketing campaign can give-out ideal message at exact moment.
Bringing together these skills to a single table at any moment could be hard; their insights and information could be collected and demonstrated on a CRM platform.
Kapture CRM does precisely that; provide clear practical guidance for higher marketing success.

How CRM Delivers Marketing Edge

With speed and information becoming part of marketing equation, marketers across globe are constantly looking at improving tools and acquiring new ones.
Today, marketing can generally be termed as all-conclusive. It involves aggressively combining and tailoring different parts of your business, delivering a unified experience.
When old-age marketing, demands market understanding and instant selling messages, these methods are losing traction.
Consequently this requires businesses to build sustainable customer relationships. Previously, companies used to try dominate digital space with aggressive advertising. With various organizations imposing strict spam rules, these strategies have limited success.
Marketers all-over globe are looking forward to a combination of productive and user-friendly tools that could gauge marketing and investment. With an access to rich-data and optimal tools, Kapture CRM Marketers has gained a practical edge in present situation.
Through combining various activities, it lets marketers focus on most important tasks.

Juggling Different Social Channels

For an active marketer, social media marketing is a process of juggling between various social channels. Each marketer needs to constantly divide his/her attention between ten social channels.
Each of these channels demands their own attention and time. This involves investing productive time on collecting-information that may possess a mundane nature.
CRM monitors and unifies channels into a single database. A ping on any channel registers an immediate response.
It lets you invest time on more productive tasks, rather than keeping tabs on various social forums and channels.

Judge and Throttle your Market Expenditure

Every marketer carries their own specialization. This could be any of multiple unrelated social or search channels.
Alternatively, the marketer could decide to invest heavily on a specific channel. Here having accurate inputs regarding ROI and effectiveness of each channel is important. A CRM pricing model gives you insights about these parameters.
Your marketing expenditure could be divided into various aspects and factors. If you are looking to combine these factors, it could take high-end tools, giving a sporadically correct estimate of any given factor.

As CRM acts as a gateway for all transactions, effect of all these factors could be directly measured. For example, an improvement of branding image means an increasing number of people are specifically searching for your business.
In-short, Kapture CRM helps a marketer to handle multiple channels, consistent with market reality.

Collecting Report and Analytics

A modern day marketer needs to collect multiple reports – Following campaign effectiveness, expenditure, determining campaign investments, dabbling between multiple channels are all part of your skill set. With these playing critical part, collecting and segregating multiple reports could become critically important.
Considering all factors and features, this could be one of most prominent feature of a CRM. With saving time being an important feature, Kapture CRM automates the process of report collection.

http://www.kapturecrm.com/

Chat, email and phone: three ways your customers should be allowed to reach you - kaptureCRM

CHAT, EMAIL AND PHONE: THREE WAYS YOUR CUSTOMERS SHOULD BE ALLOWED TO REACH YOU

Over the decades communication channels and mediums have seen a mighty transformation. From sending across your message via pigeons to saying “hello” to someone on the other side of the world via chats, technology has ruled the ways in which people stay connected. Similarly businesses today can’t just sit at the fence and function the way they used to, a few years back. They need to be more dynamic, here’s why:

Need for Brands to “listen more” and “talk less”

Some of the biggest brands today have felt the pinch when they only keep boasting about their offerings or products, imagining their audience will love them for that. The generation today believes in a two-way communication and expects the quickest response to their queries about the brands or companies they deal with. This is because your customer is tech-savvy, loves the internet and is mostly on-the-go. Here is an info graph to tell you why!

The more accessible you are the more your customers will love you

Keeping customers happy is the new mantra. Giving them easy access to your management is something that will make your brand more trustworthy and approachable. And in this modern day and age, you can’t expect them to post a letter to you and wait for days to get their queries resolved. The first 3 things that they will look to do is

Call

With the increasing number of call-centers in India you can only imagine how important it is for any growing business to have a TOLL FREE number or a call-center support. The first instinct of a customer facing an urgent issue is look for the customer service number online, pick up the phone and dial. KAPTURE CRM comes with in-built call-center management software to manage and resolve all your queries on a single platform.

Email

For issues that are maybe not as severe, or the ones which need an elaborate explanation, people prefer to email them across to the concerned department of a company. KAPTURE is a cloud-based customer service platform which comes with a task management system and query management system, using which you can classify queries and allocate it automatically to the respective departments for faster closures. This customer service software allows easy website integration by using the latest APIs. Information coming in through feedback forms on websites and online surveys can all be accumulated, evaluated and processed through KAPTURE.

Chat

Another popular functionality that most websites of companies providing services is the “chat with customer care” function. This helps in resolving queries real time and improves customer satisfaction to the next level. KAPTURE comes with a free chat integration software, using which you can easily plug in this feature onto your website.