How affordable CRM Software saves money directly and indirectly? - kaptureCRM

HOW AFFORDABLE CRM SOFTWARE SAVES MONEY DIRECTLY AND INDIRECTLY?

For an individual buyer, deciding on affordability of software is easy. He takes the decision based on utility, price and features of available free version. When it comes to a CRM, deciding on its software affordability becomes much more intricate and complex.

CRM is usually adapted on an organizational or team scale. The decision usually involves buying more than three CRM licenses. When you’re investing on several licenses, resultant total investment could run into a big number.

As a result, your management could decide on CRM adaptation purely on a financial standpoint. Usually this investment could be hard to be explained, especially in developing countries such as India.

In these situations considering per head/investment, cost of a license may appear too steep. It may appear comparatively cheaper to invest in pure manpower.

In this situation, one need see CRM as a pure business investment. Each feature connecting and augmenting different parts of organizations. An integrated system helps organization function more efficiently.

Under these circumstances, one needs to consider various aspects of CRM benefits. Here’s a brief analysis of direct and impacts of CRM software.

For any software variant, there is practically infinite number of free versions. If you are just looking at just finishing tasks, combination free software could complete tasks of CRM software.

When you are looking at CRM software, you’re not just buying CRM software. You are buying totally integrated platform, which can control your every business aspect. It involves phone tools, customizations, special business software’s, analytics etc…

It provides an optimal strategy to finishing jobs, requiring totally optimized CRM system. It involves managing various facets of your business, through a

Cost Effect on Marketing:-

A CRM can be automated to collect relevant information about your regular customers.

When you marketing to a segmented audience, having direct inputs help you streamline your marketing efforts. If you have direct knowledge of customer preferences, it helps you make informed decisions about ad investment, target mediums, campaign timing etc….

Cost Effect on Sales:-

The main purpose of a sales team is to make it easy and provide compelling reasons to finish purchases. These also happen to be reasons for uncompleted sales. Ready document management process avails necessary data at finger tips, while lead management process gets you closer to clients. You can expect at-least 25% increased conversion through CRM 

Productivity Impact:-

A CRM implemented process essentially ensures that your ‘employees don’t have to run in circles.’ This also gives you prioritize daily tasks and allocate according to skill levels. In case of FMCG, it helps you ship goods more efficiently and get better price margins.

indirect-CRM-savings

As a running business, you are constantly being bombarded with several running expenses and unavoidable charges. A CRM helps you draw-out on these indirect costs.

Every business needs various 3rd party tools and software. This software’s may not mesh with businesses perfectly. Each of them needs separate renewal and information handover is always an issue.

CRM integration avoids software for call management, service utility, safe document management etc…

And finally, you could manage more utility but spending less through managing custom built CRM software.

For any organization, managing fuel and vehicle depreciation cost have become critical. All organizations could gain by cutting down on distance travelled and total outings.

CRM integration lets you monitor transit paths through an integrated map system. Now you can plan-out each employee transit, achieving higher visit and shorter distances for each customer.

You can also directly calculate fuel expenditure’s based on covered path, 

Actively engage and Manage Employees

Instead of following easily corrupted work reports, a CRM system lets you manage employees at easiest manner. Each employee profile showcases project completed and work to be completed on a short-time scale. 

15 Right Billing Practices to avoid Delayed Payments from Regular Clients - kapture CRM

5 RIGHT BILLING PRACTICES TO AVOID DELAYED PAYMENTS FROM REGULAR CLIENTS

For a running organization, there is only one bigger problem than signing-up new clients – collecting payments.

Even while simultaneously handling multiple clients, these fifteen right billing practices could make the difference between getting paid on-time and delayed payments that finally never make it to your bank account.

1. Issue Invoices at a regular dates

When handling regular clients, issuing invoices at regular dates for each specific client is important. It helps you build a regular rapport with existing clients to release payments on a regular and systemized manner.

2. Get number of Licenses right first time

If you are a software provider levying a licensing fee, there could be continually fluctuating number of user associated with an account. A software vendor is expected to get number of active user account right each and every time. In case numbers are not tallying, your payments may be delayed due to non-tallying number of license numbers.

3. Reply to Invoice questions regularly and promptly

Even regular users have a practice of raising queries regarding issued invoices. If left unattended, it could lead to delayed payments and associated problems. A CRM user should be aware of

Integrated Sales CRM could make a difference to your business. Here’s how? - kaptureCRM

INTEGRATED SALES CRM COULD MAKE A DIFFERENCE TO YOUR BUSINESS. HERE’S HOW?

Creating an Integrated Sales approach is connecting dots for a perfect sales process.

Let’s examine…

All organizations need to have a functional and optimized sales team.

How do you manage Dropping sales?

When you see dipping sales numbers, your immediate attention would be to revitalize sales department. It usually involves arranging meetings and discussions of grave nature.

But often this ends-up doing more harm than any good. It simply further punctures confidence and will of your team, even prompting transactions that are not in best organizational interests.

Instead of putting additional pressure on an already depleted sales team, a comprehensive approach is better suited to bring desired results.

This approach is known as an integrated sales approach, creating an unified process to manage different aspects of your sales.

It’s best achieved through an integrated sales CRM process, conceiving a plan and creating a sales channel for optimal conversion. Here are different ways for a CRM application to connect and integrate different sales and marketing activities.

Initializing Communications with a Potential Enquirer

For the first few queries, the consumer will be gauging willingness and ability to understand a client query. More likely, he will be simply gauging effectiveness of finding answers to his/her query.

As time taken for responses and effective replies are measures of communications, you need efficient the tools that makes it possible.

A CRM is optimal for initiating frequent and high volume client communications. A website plug-in could take client requests, with additional stress on servers and communication lines. It also needs you to individually pick-up or allocate each client, meaning additional server loads.

With various social media chats thrown into the mix, integrating multiple social medium’s into a single communication channel is significant.

Marketing team coordination for Systematized Lead Creation

For a sales representative, leads are like rain. It could be sometimes raining leads, but it could only mean that a dry patch is coming.

You can co-ordinate various marketing activities to regularize and segment your bulk lead flow.

With a CRM, you can compare and pre-determine the marketing leverage of each activity. It helps you self-determine an average lead flow from each channel. Afterwards, you can plan ahead lead flow to keep your sales force working at its optimal level.

Marketing and Sales Team co-ordination

It’s often seen that good marketers are also great sales people. A good marketer also will have through knowledge about the USP’s (unique selling point) of a particular product being offered.

Following these, the sales and marketing team could differ with their USP’s for a considered product. Or they could focus on different features, important for two group of customers. A CRM helps you share knowledge about each customer to an entire audience base.

A sales and marketing team could have entirely different approach towards clients concerning optimal audience selling points.

While a marketing team mostly have access to an online visitor base, a sales team are more sure about personal attributes about clients. A CRM could be platform to consistent exchange information about users in most consistent way.

Organize your Lead Channels

Why Facebook Page fails to impress Archives - kaptureCRM

EIGHT POINT CHECKLIST WHY YOUR BUSINESS FACEBOOK PAGE IS NOT POPULAR AND WHAT LACKS IN THEM?

Everywhere businesses are looking to ignite new interests and acquire new customers. For meeting this purpose, rarely do any medium comes as built-for-purpose as Facebook.

For this, you need to ensure that you are having a facebook page with enough popularity. Incase your business facebook page is not popular, your valuable posts could be posted on empty ether.

If building a website is limited to stringent rules of Google SEO optimization, Facebook provides a more relaxed way for business to express themselves.

In online world, ability to make a difference doesn’t come easy. (Read a few random facebook posts and tweets.)

As Facebook is used by businesses across Globe, every user has been bombarded with an overwhelmingly generous amount of content. Unfortunately, the quality of this generic content generally seems to be varying from bad to mediocre.

Consequently, Facebook has also developed algorithms to specifically weed-out bad quality content. This makes passé-content have no effect on accumulating facebook popularity.

For this, facebook generally requires its business to keep its individuality and emphasize on general popularity.

These are the general reasons why your facebook pages are not popular with general users.

What makes facebook Pages Unpopular

Decidedly, almost 95% of world’s facebook business page doesn’t make it in-terms of likes, shares and general popularity.

With several brand pages and local pages, an average user has to see too many ads at his facebook profile.

Every business needs to keep its individuality and emphasize on general popularity. And, this requires developing a stratagem for posting on your FB posts.

Most commonly these are reasons for lack of popularity among audience even after lengthy campaigns.

 Posts are too monotonous:

–

As any other medium, facebook needs interesting and diverse content. But it’s often difficult considering strict facebook prescriptions about image and description.

Facebook posts of even some famous brand operate under the principle of ‘modus-repetition.’ Or sometimes they just update their latest offers on their facebook pages.

Also while creating posts on regular basis; one could easily get stuck in a mode of self-repetition, where you are just repeating your previous posts.

There could be a general tone or idea which reflects on a high number of facebook posts. In these cases, you existing subscribers could see a monotonous tone and new users doesn’t get interested.

Online Sales Negotiation - kaptureCRM

BUSINESS INSIGHTS: SHARPER SALES NEGOTIATION TACTICS FOR BETTER MARGINS :

At its basics, Sales is primarily an act of balancing between demand and asking price; Art of negotiation is raising the value of a potential product above customer’s expected price. Here sales negotiation tactics from both business and customer at critical at determining the relative price point.

A successful sales negotiator knows the time to push for margins and when to be appeased with available margins. Here are some key business insights that help you put base prices while negotiating on either side of the table. With a thorough understanding of these sales negotiation tactics, you can start communicating with your customers the right-way.

According to research, negotiations reach an average price-point within first five minutes of starting negotiation.

First and Foremost, every transaction is dependent on an established base price. It’s the process of putting a price on the table, thereby establishing a mental reference price for the product. This could be done by both customer and seller. If you are just starting your business or looking to quickly amass publicity, getting right introductory prices becomes more important.

Instead of depending on pure intuition, an account management system can help you guide your pricing decisions to optimal point.

The relevant base price is usually based on who establishes most pressing base price. For a business, there are arguably many ways to manage a customer according to his/her previous interactions. This data comes useful at time of initial price setting.

Buisiness Sales Negotiation - kaptureCRM

BUSINESS INSIGHTS: SHARPER SALES NEGOTIATION TACTICS FOR BETTER MARGINS :

At its basics, Sales is primarily an act of balancing between demand and asking price; Art of negotiation is raising the value of a potential product above customer’s expected price. Here sales negotiation tactics from both business and customer at critical at determining the relative price point.

A successful sales negotiator knows the time to push for margins and when to be appeased with available margins. Here are some key business insights that help you put base prices while negotiating on either side of the table. With a thorough understanding of these sales negotiation tactics, you can start communicating with your customers the right-way.

Assign a Base Price at Beginning

According to research, negotiations reach an average price-point within first five minutes of starting negotiation.

First and Foremost, every transaction is dependent on an established base price. It’s the process of putting a price on the table, thereby establishing a mental reference price for the product. This could be done by both customer and seller. If you are just starting your business or looking to quickly amass publicity, getting right introductory prices becomes more important.

Instead of depending on pure intuition, an account management system can help you guide your pricing decisions to optimal point.

The relevant base price is usually based on who establishes most pressing base price. For a business, there are arguably many ways to manage a customer according to his/her previous interactions. This data comes useful at time of initial price setting.

If you are looking to negotiate a deal, you should establish a base price. This base price should be according to previous transactions.

In an online scenario, there are various ways for establishing this price. A sales person can put a high price for premium services. Afterwards put-forth a lower price for more admissible service.

How to Manage your Sales Pitch Turning into a Big Empty Air Bun? - kapture CRM

HOW TO MANAGE YOUR SALES PITCH TURNING INTO A BIG EMPTY AIR BUN?

Have you ever attended a sales meeting and wondered to yourself whether you are trying to a sell a big empty air Bun?

Most sales professionals are constantly worrying whether their sales pitch carries enough calories to last an entire sales meeting.

And if it doesn’t you can try to sell hard, but your sales pitch will still end-up sounding hollow and non-beneficial. Now, your client could abruptly become uninterested or may simply tell you that they have better things to do!

Usually, most sales people takes this as a confidence shattering experience. They may turn introspective about their careers and think about existing client relationships.

While this sharp turn could be definitely caused due to bad sales person demeanor, it can also be attributed to a dead sales pitch.

A dead is sales pitch is a selling quotient which has already lost all its selling appeal to your core customers.

Although it may appear elusive, a dead sales pitch can be easily identified by its beat. They are usually devoid of all interests, make no connection and usually sound berating to customer.

But with expert guidance and team work, a dead sales pitch could be brought back to liveliness by breathing fresh new insights. Along comes your business flourishing back to full life. All you need is a critical outlook of your entire sales process.

Make Brain Work and Heart Warm

An easy way to lose a customer involves overwhelming him/her with excess of technical information. Rather than thinking about your product as advanced, it immediately creates an impression that your product is too complex. And most customers don’t want to work with complex products.

Good sales pitch finds the balance act showcasing product’s technical benefits but keeping it playful. (Cool factor). Great marketers’ such as David Oligvy always spent Weeks on finding their potential sales pitch. The famous Oligvy Rolls-Royce ad headline “At 60 miles an hour the loudest noise in this new Rolls-Royce comes from the electric clock”, postulates a clear difference between noisy Ford’s and custom constructed Rolls-Royce. But more importantly, it attracts customer attention like never-before.

Instead of talking about technical features, focus on fact that it directly improves your customer experience.

Don’t Preach your Sales Pitch

A common beginner’s mistake, you can let yours be the sole voice in the room. Here you will sound like saying aloud an immutable line from the sales book, which is set on stone.
This is usually a sign that you are too aggressive with your sales pitch.

An aggressive sales pitch could sound effective, but it’s far from truth. Your customer may decide to end conversation or could switch-off brain and listen to your ranting on Zombie-mode. Again your chances of conversion are immediately diminished.

You can always start a conversation, through encouraging a customer to state his needs. Afterwards, you can give a direct explanation about how your business could potentially impact your customer services.

Don’t Sound Repetitive

Let’s face it! A sales representative handles hundreds of sales people on a daily basis. All of them are mostly similar and has similar needs.

For every successful actor ‘saying a line like he never knew it before 10 seconds is one of the keenest and hardest skills’. A successful sales rep needs to replicate this skill multiple times on a day.

When you are repeating a same sentence for 100th time, you should be conscious not to sound