Showing posts with label Call automation activity. Show all posts
Showing posts with label Call automation activity. Show all posts

Wednesday, 30 December 2015

How CRM Facebook marketing Increases your Campaign ROI and Success? - Kapture CRM

HOW CRM FACEBOOK MARKETING INCREASES YOUR CAMPAIGN ROI AND SUCCESS?

Facebook is an incredibly powerful medium for business. Beyond introducing one’s business, using CRM Facebook marketing stratergies given below, you can also easily communicate and connect with your audience.
CRM-Facebook-marketing

It can also attract and engage its target audience. Under internet immense resources of info-entertainment, creating popular facebook posts is difficult.

Your organization followers can simply be limited to your business followers having no implication. Creating organizations for employees are newly ingrained into new client membership.

With interesting facebook posts getting blog and Instagram mentions, having an interesting blog is critically important for businesses. It means that a rather well-targeted facebook post, could possibly open-up your way at other social channels.

Although you can strategize about running your facebook campaign on organic likes and shares, it’s rarely practical on fast-paced business scenario.

At-least on initial phase, your Facebook campaigns will be dependent on your paid facebook advertisements to achieve its desired share of likes and shares objectives.

As effectiveness of your facebook Ad campaigns depends on exposure to right audience group, it’s fundamental to acquire an understanding of your key customer characteristics.
Facebook-ads-CRM

Most businesses choose a random group, which they consider as their ideal target audience; You can segment your audience based on various characteristics such as age, Sex, interests, profession etc…

It’s often tempting to go-with an ideal high pay-scale; On reality, acquiring your primary ideal target group is difficult for a starting business.

Under these circumstances, you need to acquire more information about particular businesses.

Instead of choosing a random group to focus as your ideal target audience, CRM gets you closer to your exact audience demands. It allows you to filter and segment your audience groups.

Identifying your specific audience groups, you can tailor your facebook ads to fixate on their exact requirements

When you are appealing to specific interest and customer benefits, they are also more likely to respond to your posts.

Unlike your website traffic, Facebook doesn’t give you an option about hiding your traffic – number of followers, Likes or number of people talking about your business and likewise…

Instead anyone searching for your business can immediately note your page popularity, in-terms of followers, Likes and Number of people talking about your business.

A successful business is expected to have continually increased success on all these metrics, where a static numbers are considered to be a mark of failed campaigns.

Tuesday, 29 December 2015

Top 10 reasons you lose customers - Kapture CRM

TOP 10 REASONS YOU LOSE CUSTOMERS :

A happy business banks totally on keeping its customers happy. Better said than done, it is a mighty task to accomplish in his highly competitive global market, where small businesses spring up like mustard, to eat up your space. In testing times like these, losing a customer can pinch you even more. Here’s a list of top 10 reasons which pisses off a customer to no end!
You’re too late to respond
Manage well with Kapture CRM
Customers behave just like your partner. They like to be pampered and responded to quickly. KAPTURE is a cloud-based CRM platform with an in-built query resolution software which compiles all customer queries on a single platform, helping you respond to queries quickly.
You don’t give them easy access
If you are assuming that you are the chosen-one and your customers are just your source of revenue, then you are living in a pseudo world.  Unless you give them easy access to send their queries or complaints, you will soon have to bid goodbye to them, maybe forever. KAPTURE is a cloud based mobile CRM platform which easily integrates with email, chat and call-centers systems to help manage queries coming in from various touch-points.
Query resolution process is cumbersome
Imagine you buy a product from your favourite brand and notice later that it is a faulty one. You try to get in touch with the customer care guys though their call-center. They first don’t pick your phone and when they do, you are asked to write a mail. You wait for days for them to respond and end up boiling with anger. You might as well decide to give up but that brand will no longer be your favourite choice. KAPTURE comes with a customer self-service portal though which query resolution process becomes absolutely efficient.
Lengthy turnaround time for resolution
Outdated systems don’t have the functionality to segregate queries based on their type, due to which closing them takes a lot of time. A query raised might not be as important to you but they mean the world for your customers. KAPTURE comes with a task-resolution software through which queries can be assigned to respective departments automatically. You can also set timelines and an escalation matrix to ensure that they are resolved as soon as possible.
You hardly send personalized messages
Telecaller greeting with Kapture CRM
Going personal is how you will share an emotional connect with your audience. Addressing them by their names, giving them personal accounts to log in their complaints and queries will enhance the customer experience, and make them want to stick to your brand. Kapture’s customer self-service portal does exactly that!
Your business is not on mobile
Kapture CRM app
When the whole world is going mobile, you can’t sit back there on your easy chair and do nothing about transforming your business. KAPTURE’s mobile CRM software will give your customers the power to access their personal accounts and check status of their queries and transactions when they are on the go.