Saturday 23 April 2016

Mobile CRM - Kapture CRM

CUSTOMER CONTACT V/S CUSTOMER ACCOUNT MANAGEMENT: WHY’S AND WHAT’S?

The term customer contacts have faded into past business generation. It involved carrying around a briefcase of business cards or having your phone book fully scribbled. Today it has evolved into a much more engaging and planned process, allowing multiple points of contact.

In this article, we examine how managing customer account is comparable to customer contact.

Having to build Long Term Relationships

Today a business is not just a matter of single transaction; one needs to simulate a long term customer relationships that doesn’t involve prospects of immediate purchase.

Today customers are liable to go through long cycles before every purchase or starts off with a small purchase with future prospect of up selling.

In some circumstances, the company requires systematic ways to be engaging without being intrusive. With automated customer accounts, you can simulate and streamline queries to a single dashboard. This lets you manage your conversations without going overboard or pressing.

Access every contact with ease…

Having an arm-length thick list of prospects is one thing; utilizing it to create actionable prospects is entirely another.

With account management, you can simulate easy accounts, with ability to easily access and manage customer accounts. The Cloud customer accounts facilitate the use of filter search strings that allows you to reach individual customers in the easiest way. With easy accessibility for every contact on the database, you can possibly recover long dead leads.

Robustness of Customer Management

With customer account management, you can create a fairly robust way of managing customers, free from traditional confusions in busy or competitive occasion. This allows you access any particular customer contacts based on specific string searches, allowing you to simulate multiple customer accounts.

With the ability to handle increased volume of client queries, you can also simulate a streamlined process for achieving quicker resolutions.

Sophisticated to Every Industry Vertical

When looking at customer contacts, individual industry verticals carries industry specific requirements. For example, a Soap manufacturer may need to work-on a set of customers on a given time scale. But a realtor can rarely offer this flexibility or versatility at handing one’s customers.

Personalize your Customers

Today managing customer isn’t just a matter of having access to contact details. One needs to understand the detailed perspective and demands of each customer. This involves going beyond the contact management mindset.

Sales CRM - Kapture CRM

HOW POSITIVE CUSTOMER EXPERIENCE STARTS WITH A MOTIVATED SALES TEAM?

In a traditional business setting, customer experience and sales team are mostly disconnected terms. One points towards the absence of the other and vice versa…

As sales professionals have always been blamed for using their verbal dexterity to pull-in uninterested customers. This ultimately turns into a group of discontent customers, who then leave scrounging reviews about their experience. This creates a cycle of negativity, which have been then attributed to over-motivated customers.

While simultaneously, as sales team forms the primary point of contact for any business relationships, it also plays a key role at creating long-standing customer experiences. Here we analyze steps to initiate a positive customer experience with a motivated sales team.

Diverting Personal to Team Motivation

All successful sales professionals are highly motivated. With a system that understand and recreates the work ethics across team can build one’s team spirit and ethics.

When an individually-biased motivation spells trouble, having a team motivation creates a more permeating work environment.

The CRM-enabled sales process can simulate a team effort into your sales process. You can collect individual queries and pass-on each query through a database. This allows you to collect and respond to each query in the smartest basis.

Faster Query-Complaint Resolutions

For all persistent customer interactions, faster resolutions are the key deciding factor for deciding client interests. With connecting your multiple sales personnel’s to a unified front, you can possibly cover more issues inside a shorter time interval, progressively leading to easier query resolution.

Social CRM Integration : Kapture CRM

ARTS WITH A MOTIVATED SALES TEAM?

THREE SIGN OF PROOF’S THAT WILL MAKE YOU INTEGRATE SOCIAL CRM PLATFORM

Most businessmen are skeptical in nature. With the dangling of multiple bogus products and shady deals, any new technology or modifications are viewed with a high degree of skepticism.

No matter of persuasion or convincing, most businesses wait for long-time before adapting a new technology. Often business need undeniable sign of proof’s that allows businesses to make the right decision.

Rather than data, businessmen often tend to play favor to arguments depending on data, which makes them light and interesting.

These could be the sign of proofs that your business could be waiting.

Social CRM and SEO

Modern SEO is tightly linked with your number of social media followers and relative interactions. It acts as a sign of vote for your business with your prospects.

Social Media Increases Indexing Rate by 50% – The indexing rate refers to Google’s preference to visit and index your website. With active social interactions helps you increase your indexing rate by up-to 50%. The increased index rate lets you make increase website visibility and make your website visible across the internet spectrum.

Builds Authenticity – The social media helps you collect customer opinion and mentions. This increases your authenticity, which can increase sales by up-to 23.87%.

Social Affects Ranking – You social media pages is a large deciding factor for determining your website ranking, even up-to 5.5%.

Reaching and Expanding your Target Audience

Today social media plays a role at majority’s buying decisions at varying proportions. As you use social media to interact and engage with your audience-base, it provides a better way to reach and engage with your customers.

Be Present and be Researched: – According to research almost 56% of your audience utilizes facebook to sway individual decision making. With having active social media presence, your users can recommend your products to their friends.

Winning Consumer Trust:- In today’s market, consumer reviews are a beacon of trust and reliability. But winning consumer reviews doesn’t randomly pop-out. It comes with long-standing brand relationships that finally become consumer trust.

Increasing your Circle of Reach:- As users with similar interests tends to flock together in social media, having an active social approach increases your reach and flexibility. It involves having a better social reach across your user-base.

Having Customer Conversations

Today the main purpose of marketing department is creating customer interest and possible conversations.

Having a Productive Social Profiles:- According to research, only 14% of users trust advertising compared to the 78% of audience trusting social media reviews and recommendations. Today social media comes as a more productive way of advertising.

Time for Conversations :- In recent research, tabbing between multiple platforms, decreases productivity and increases brain aging. Having platform integration gives you a better way of managing each conversation.